Indastering ea mabenkele, lisebelisoa tsa ponts'o ke lisebelisoa tsa bohlokoa tsa ho bapatsa tse hohelang tlhokomelo ea bareki le ho fetisa setšoantšo sa lets'oao le boleng.Ho khetha ka hloko lisebelisoa tsa ponts'o ho ka u thusa ho bonts'a le ho hatisa setšoantšo sa mofuta oa hau, ka hona ho hohela bamameli ba hau.
Poso ena ea blog e tla hlahloba mokhoa oa ho khetha li-props tsa ponts'o (li-racks tsa ponts'o ea mabenkele) ka ho nahana ka likarolo tse kang thepa, mebala, moralo, boleng ba marang-rang, le ho hokahanya ha bamameli.E tla fana ka lithuto tse tsamaellanang le tlhaiso-leseling e nepahetseng ho u thusa ho utloisisa mokhoa oa ho ntlafatsa semelo sa mofuta oa hau.
Re tla araba lipotso tse latelang:
※Mokhoa oa ho Ntlafatsa Setšoantšo sa Brand
※Ho fana ka mehlala ea 'nete ho tsoa ho thepa, mebala, moralo, boleng ba marang-rang, le tse ling ho u thusa ho utloisisa hantle bohlokoa ba setšoantšo sa brand papatsong ea pono.
※Ho fana ka liwebsaete tse nepahetseng tsa tlhahisoleseling ho tsoa mekhoeng e fapaneng ho u thusa ho fumana lisebelisoa tse hlokahalang kapele.
Ka lilemo tse fetang 15 tsa boiphihlelo indastering ea lihlahisoa tsa mabenkele tsa China, re na le tsebo ea kahare ho fana ka likeletso tse sebetsang tsa ho reka bakeng sa lik'hamphani tsa meralo le bareki ba mabenkele a mabenkele.
Kahoo, a re qaleng.
(Hlokomela: Ho na le mabitso a mangata a fapaneng a sebelisetsoang ho hlalosa lishelefo tsa ponts'o. Ana a kenyelletsa Display Shelf, Display Rack, Display Fixture, Display Stand, POS Display, POP Display, le Point Of Purchase. Leha ho le joalo, bakeng sa ho lumellana, re tla bua ka Rack ea Display. joalo ka kopano ea mabitso bakeng sa
Tafole ea likateng:
1. Ho etsa lipatlisiso le ho utloisisa bamameli ba shebiloeng ho bapatsa ka pono.
3. Ho khetha lisebelisoa tsa ho bapatsa ka pono tse tsamaellanang le setšoantšo sa lets'oao.
4. Matla a 'mala ka papatso ea pono.
5.Ho sebetsa le ts'ebetso ea ho bonts'a lisebelisoa tsa papatso ea pono.
6. Boleng le ho tšoarella ha ho bonts'a lisebelisoa tsa ho bapatsa ka pono.
7. Bohlokoa ba li-logo tsa brand le matšoao lipontšong tsa litsebi.
1. Ho etsa lipatlisiso le ho utloisisa bamameli ba shebiloeng ho bapatsa ka pono.
Ho etsa lipatlisiso le ho utloisisa bamameli ba shebiloeng: Pele u khetha li-props, ho bohlokoa ho utloisisa ka botebo bamameli ba shebiloeng.Ho utloisisa lintho tseo ba li ratang, litekanyetso le mekhoa ea bona ea bophelo ho tla u thusa ho khetha li-props tse lumellanang le bona.Mohlala, haeba mofuta oa hau o shebane le moloko o mocha e le oa feshene, o ka khetha lisebelisoa tsa morao-rao, tsa sejoale-joale le tse ncha ho hapa maikutlo a bona.
Lingoliloeng tsa litšupiso:
Setsi sa Lipatlisiso sa Pew (www.pewresearch.org)
Nielsen (www.nielsen.com)
Statista (www.statista.com)
2. Moralo oa li-props tse bonts'itsoeng o lokela ho ikamahanya le boemo ba lebitso le bamameli.
Haeba mofuta oa hau o tsepamisitse maikutlo ho bonolo le sejoale-joale, o ka khetha lisebelisoa tsa ponts'o tse boreleli le tse bonolo, ho qoba meralo e rarahaneng haholo.Ka lehlakoreng le leng, haeba mofuta oa hau o le majabajaba ebile o maemong a holimo, o ka khetha ho bonts'a lisebelisoa tse nang le lisebelisoa tse ntle haholo, lintlha tse rarahaneng le libopeho tse ikhethang ho hlahisa lihlahisoa tsa hau.Moralo oa li-props o lokela ho tsosa thahasello ea bareki ka chebahalo le sebopeho sa bona, ho bonts'a pale ea lebitso le botho ba eona.
Setšoantšo: lululemon
Tlhaloso: Lululemon
Case Link:
Sebaka sa Marang-rang:https://shop.lululemon.com/
Lululemon ke lets'oao la lipapali la feshene le tsepamisitseng maikutlo holim'a boikoetliso le yoga, e ikemiselitseng ho fana ka liaparo tsa boleng bo holimo, tsa setaele le tse sebetsang ho bamameli ba eona.Ba sebelisa lisebelisoa tsa ponts'o ka boqhetseke meralong ea bona ea mabenkele ho ikamahanya le maemo a bona a marang-rang le bamameli ba shebiloeng.
Meetso ea lebenkele la Lululemon e fetisa boemo ba mofuta oa bophelo bo botle, mahlahahlaha, le feshene ka lisebelisoa tsa bona tsa ponts'o.Ba sebelisa lisebelisoa tsa sejoale-joale le tsa sejoale-joale joalo ka liraka tsa tšepe, lisebelisoa tse bonaletsang, le mabone a khanyang ho theha tikoloho ea sejoale-joale ea mabenkele.
Lipontšo tse sebetsang:
Ha ho nahanoa ka boemo ba lebitso le litlhoko tsa bamameli ba bona, Lululemon e kenyelletsa lisebelisoa tsa ponts'o tse sebetsang moralong oa bona oa lebenkele.Ba sebelisa liraka tsa thepa ea lipapali tse tsamaisoang, lipontšo tsa liaparo tse nang le mefuta e mengata, le lishelefo tsa lieta tse feto-fetohang ho bonts'a lihlahisoa tse fapaneng ka mefuta le boholo bo fapaneng, ho fana ka liteko tse bonolo le liphihlelo tsa liteko.
Hlahisa Pale ea Brand:
Ho khotsofatsa litakatso le litakatso tsa bamameli ba bona, Lululemon e sebelisa lisebelisoa tsa motho ka mong mabenkeleng a bona.Ba ka 'na ba sebelisa liraka tsa mapolanka, mekhabiso ea masela a bonolo, kapa mesebetsi ea bonono ho eketsa mebala e ikhethang le ponahalo e khahlehang.Lisebelisoa tsena tse ikhethileng tsa ponts'o li theha moea o ikhethileng o tsamaellanang le boemo ba lebitso le bamameli ba shebiloeng.
Ka lithuto tsena tsa linyeoe, Lululemon e bonts'a mokhoa oa ho rala lisebelisoa tsa ponts'o tse tsamaellanang le boemo ba lebitso le bamameli ba shebiloeng.Ba sebelisa lisebelisoa tsa sejoale-joale le tsa setaele tse bonts'ang boemo ba mofuta, ba fana ka tharollo e sebetsang ea ponts'o, ba bonts'a pale ea lebitso le boleng, 'me ba sebelisa likarolo tse ikhethileng ho theha tikoloho e ikhethang.
Literature References:
Behance:www.behance.net
Dribbble:www.dribble.com
Blog Design Blog :www.retaildesignblog.net
3. Ho Khetha Lisebelisoa Tse Lumellanang le Setšoantšo sa Brand
Ho bohlokoa ho khetha lisebelisoa bakeng sa lisebelisoa tsa ponts'o tse tsamaellanang le setšoantšo sa mofuta oa hau le ho bonts'a litšobotsi tsa mofuta oa hau.Mohlala, haeba lebitso la hau le totobatsa ho tšoarella ha tikoloho, o ka khetha lisebelisoa tsa ponts'o tse entsoeng ka thepa e ka nchafatsoang joalo ka bamboo, khateboto kapa polasetiki e tsosolositsoeng.Sena ha se tsamaellane le boleng ba mofuta oa hau feela empa hape se hlahisa boitlamo ba hau ba ho tšoarella ho bareki.
Reference Case:
Lihokelo tsa Boithuto
Sebaka sa Marang-rang sa Aesop:https://www.aesop.com/
Thuto-pale 1: Aesop Ho Bula Lebenkele la Pele la Mall-Thehiloeng Canada
Sehokelo:https://retail-insider.com/retail-insider/2018/09/aesop-to-open-1st-mall-based-store-in-canada/
AESOP KITSILANO (VANCOURE) SEBAKA.PHOTO: AESOP WEBSITE
Aesop ke lets'oao la maemo a holimo la letlalo le tsoang Australia le tsebahalang ka tšebeliso ea metsoako ea tlhaho le liphutheloana tse nyane.Ba hatella haholo ho khetha thepa e tsamaellanang le setšoantšo sa mofuta oa bona meralong ea bona ea mabenkele ho bonts'a boitlamo ba bona ba ho tšoarella le boleng ba boleng bo holimo.
AESOP KITSILANO (VANCOURE) SEBAKA.PHOTO: AESOP WEBSITE
Meralo ea lebenkele la Aesop hangata e kenyelletsa lisebelisoa tsa tlhaho joalo ka lehong, lejoe le likhoele tsa tlhaho.Lisebelisoa tsena li tsamaellana le tsepamiso ea brand ho metsoako ea tlhaho le nts'etsopele ea moshoelella.Ka mohlala, ba sebelisa lishelefo tsa lepolanka, litulo tsa majoe le lintho tse khabisitsoeng tse entsoeng ka likhoele tsa tlhaho ho etsa hore ho be le tikoloho e bonolo empa e phutholohile.
Khetho ea Lisebelisoa tsa Moshoelella:
Aesop e inehetse ho nts'etsopele e tsitsitseng, ka hona, ba khetha ho sebelisa lisebelisoa tse tšoarellang meralong ea bona ea mabenkele.Ka mohlala, ba sebelisa lehong le tšoarellang le tiisitsoeng kapa thepa e tsosolositsoeng ho etsa thepa ea ka tlung le mekhabiso.Khetho ena ea thepa e bonts'a boitlamo ba mofuta oa paballo ea tikoloho le boleng bo arolelanoang ba tšebeliso e tsitsitseng le bareki.
AESOP KITSILANO (VANCOURE) SEBAKA.PHOTO: AESOP WEBSITE
Ka lithuto tsena tsa linyeoe, Aesop e bonts'a kamoo khetho ea thepa e tsamaellanang le setšoantšo sa brand e hlahisang phello ea papatso mabenkeleng a bona.Ba sebelisa lisebelisoa tsa tlhaho ka nepo, lisebelisoa tse tšoarellang, 'me ba fetisa ka katleho boleng le maikutlo a boleng, ba theha khokahano e matla le bamameli ba bona.
Literature References:
Material ConneXion (www.materialconnexion.com)
Sustainable Brands (www.sustainablebrands.com)
GreenBiz (www.greenbiz.com)
4. Matla a Mebala ho Papatso ea Pono
Khetho ea mebala bakeng sa lisebelisoa tsa ponts'o e lokela ho lumellana le setšoantšo sa lebitso mme e fetise maikutlo le melaetsa e batloang.Mmala o mong le o mong o na le moelelo o ikhethang le likamano tsa maikutlo, kahoo ho bohlokoa ho khetha mebala e nepahetseng bakeng sa mofuta oa hau.Ka mohlala, bofubelu bo ka fetisa matla le takatso, ha 'mala o moputsoa o khutsisa le ho tšepahala.Ho etsa bonnete ba hore mebala ea lisebelisoa tsa ponts'o e tsamaellana le boleng ba mantlha ba lebitso le botho ba eona ho matlafatsa ho ts'oana ha setšoantšo sa mofuta.
CF TORONTO EATON CENTRE SEBAKA.PHOTO: APPLE
Reference Case:
Case Link:
Sebaka sa Marang-rang:https://www.apple.com/retail/
Reference Case:https://retail-insider.com/retail-insider/2019/12/apple-opens-massive-store-at-cf-toronto-eaton-centrephotos/
Meralo ea mabenkele ea Apple hangata e na le melumo e sa nke lehlakore joalo ka bosoeu, bohlooho le botšo.Mebala ena e fetisa mokhoa oa sejoale-joale oa mofuta oa mofuta le mokhoa o fokolang, o tsamaellanang le filosofi ea moralo oa lihlahisoa tsa eona.Lisebelisoa tse bonts'ang joalo ka likhabinete tse bonts'ang, lishelefo le lithapo tsa matlapa li na le melumo e sa nke lehlakore, e totobatsang ponahalo le ts'ebetso ea lihlahisoa.
CF TORONTO EATON CENTRE SEBAKA.PHOTO: APPLE
Ho Hatisa Mebala ea Sehlahisoa:
Le hoja Apple e sebelisa lithane tse sa jeleng paate mabenkeleng a bona, ba boetse ba tsepamisa maikutlo ho totobatsa mebala ea lihlahisoa tsa bona.Ka mohlala, ba sebelisa litepisi tse tšoeu kapa tse bonaletsang ho etsa hore mebala ea sehlahisoa e hlahelle.Phapang ena e ntlafatsa ponahalo ea lihlahisoa ha e ntse e boloka maikutlo a bonngoe ba lebenkele.
Moralo oa Minimalist:
Apple e ananela moralo o fokolang, 'me sena se boetse se bonahala ho lisebelisoa tsa bona tsa pontšo.Ba khetha libopeho tse hloekileng le tse hloekileng le mela ntle le mokhabiso o feteletseng.Mokhoa ona oa moralo, o kopantsoeng le lithane tse sa jeleng paate, o totobatsa mehleng ea kajeno le ho rarahana ha setšoantšo sa brand.
Literature References:
Pantoni (www.pantone.com)
Saekholoji ea Mebala (www.colorpsychology.org)
Jenereithara ea Palete ea Mebala ea Canva (www.canva.com/colors/color-palette-generator)
5. Ts'ebetso le Ts'ebetso ea Lisebelisoa tsa Pontšo
Ntle le ho bonts'a setšoantšo sa mofuta, lisebelisoa tsa ponts'o le tsona li tlameha ho ba le ts'ebetso le ts'ebetso.Ha ho nahanoa ka litlhoko tsa ponts'o ea sehlahisoa le tšebelisano ea bareki, ho bohlokoa ho khetha lisebelisoa tsa ponts'o tse nang le ts'ebetso e nepahetseng, joalo ka lishelefo tsa ponts'o, likhabinete kapa lithalori tsa lipontšo.Sena se ka fana ka boiphihlelo bo betere ba ho reka, ho eketsa tšebelisano ea bareki, le ho ntlafatsa setšoantšo sa profeshenale sa mofuta.
PHOTO: MUJI
Reference Case:
Case Link:
Sebaka sa Marang-rang:https://www.muji.com/
Reference Case:https://retail-insider.com/retail-insider/2019/06/muji-to-open-largest-flagship-in-vancouver-area-in-surrey-mall/
Muji ke lets'oao la mabenkele la Majapane le tsebahalang ka lihlahisoa tsa lona tse fokolang, tse sebetsang le tse sebetsang.Ka bohlale ba sebelisa lishelefo tsa ponts'o moralong oa bona oa mabenkele ho fana ka pontšo e sebetsang le ho bonts'a litharollo tse tsamaellanang le setšoantšo sa mofuta oa bona.
Liraka tsa Pontšo tse Fetohang le tse Fetohang:
Mabenkele a Muji hangata a na le lishelefo tsa ponts'o tse feto-fetohang ho amohela mefuta le boholo ba lihlahisoa.Liraka tsena li ka fetoloa ka bolelele, bophara, le sekhutlo ho eketsa ponahalo ea sehlahisoa le ho fihlela litlhoko tse fapaneng tsa ponts'o.Moralo ona o sebetsang o lumella lebenkele ho bonts'a mefuta e fapaneng ea thepa hantle, ho fana ka boiphihlelo bo botle ba ho reka.
Lishelefo tsa Pontšo tse nang le mekhahlelo e mengata le tse nang le mesebetsi e mengata:
Hangata Muji e theha lishelefo tse nang le mekhahlelo e mengata le mesebetsi ho eketsa tšebeliso ea sebaka sa polokelo le pontšo ea lihlahisoa.Ba sebelisa lishelefo tse nang le li-platform kapa mekhahlelo e mengata ho bonts'a likarolo kapa boholo bo fapaneng ba lihlahisoa.Mokhoa ona oa moralo o fana ka likhetho tse ngata tsa ponts'o mme o ntlafatsa ponahalo ea sehlahisoa.
MUJI'S CF MARKVILLE LOCATION PHOTO: MUJI CANADA VIA FACEBOOK
Lishelefo tsa Pontšo ea Mehala:
Ho ikamahanya le litlhophiso tse fapaneng tsa mabenkele le litlhoko tsa ponts'o, Muji hangata e kenyelletsa lishelefo tsa ponts'o ea mehala.Liraka tsena hangata li na le mabili kapa li-caster, tse lumellang basebetsi ho li hlophisa le ho li lokisa kamoo ho hlokahalang.Moralo ona o thusa lebenkele ho sebetsana ka mokhoa o bonolo le ponts'o le sebopeho, ho ntlafatsa phello ea ponts'o le phallo ea bareki.
Tšebetso e Kopantsoeng ea Pontšo le Polokelo:
Hangata lishelefo tsa Muji li kenyelletsa ponts'o e kopaneng le ts'ebetso ea polokelo.Ba theha lishelefo tse nang le libaka tse eketsehileng tsa polokelo, li-drawer, kapa lishelefo tse feto-fetohang ho fana ka polokelo e eketsehileng ha ba ntse ba bonts'a lihlahisoa.Moralo ona o eketsa ts'ebetso lebenkeleng mme o hlokomela litlhoko tsa ponts'o le polokelo ea bareki.
Ka nyeoe e kaholimo, Muji o bonts'a mokhoa oa ho sebelisa lishelefo tsa ponts'o ka ts'ebetso le ts'ebetso molemong oa moralo oa mabenkele.Ba sebelisa lishelefo tse feto-fetohang le tse feto-fetohang, tse nang le mekhahlelo e mengata le tse nang le mesebetsi e mengata, ea mehala, le e kopantsoeng ea liluloana tsa polokelo, ho fa bareki boiphihlelo bo bonolo, bo sebetsang, le bo feto-fetohang ha ba ntse ba ikamahanya le setšoantšo sa mofuta o fokolang le o sebetsang.
Literature References:
Boiphihlelo ba Bareki ba Retail (www.retailcustomerexperience.com)
Retail Dive (www.retaildive.com)
Retail TouchPoints (www.retailtouchpoints.com)
6. Ho Khetha Lisebelisoa tsa Pontšo tse nang le boleng bo botle le ho tšoarella nako e telele
Ho khetha lisebelisoa tsa ponts'o tse nang le boleng bo botle le tse tšoarellang ke ntlha ea bohlokoa ho netefatsa hore li sebelisoa nako e telele le ho boloka ponahalo e ntle.Ho khetha thepa ea boleng bo holimo le bokhabane ho netefatsa hore lisebelisoa tsa ponts'o li ka mamella ts'ebeliso ea letsatsi le letsatsi le mathata a tikoloho.Lisebelisoa tsa ponts'o tse tiileng le tse tšoarellang ha li bonts'e feela bokhabane ba mofuta empa hape li boloka litšenyehelo tsa tlhokomelo le ho nchafatsa.
Reference Case:
Case Link:
Sebaka sa Marang-rang:https://www.ikea.com/
Reference Case:https://retail-insider.com/?s=IKEA
Khoebo ea IKEA e IKEA Aura - Downtown Toronto (Setšoantšo: Dustin Fuhs)
IKEA, e leng setsi sa thekiso ea thepa ea lapeng sa Sweden, se tsebahala ka lihlahisoa tsa sona tsa boleng bo holimo, tse tšoarellang nako e telele le tse sebetsang hantle.Ba totobatsa haholo boleng le ho tšoarella ha lishelefo tsa ponts'o moetsong oa mabenkele ho netefatsa pontšo e nepahetseng ea sehlahisoa le tlhahiso ea nako e telele.
Khetho ea lisebelisoa tsa boleng bo holimo:
IKEA e sebelisa lisebelisoa tsa boleng bo holimo joalo ka tšepe e tiileng, lehong le tšoarellang, kapa polasetiki e matla ho etsa lishelefo tsa ponts'o.Ba etelletsa pele lisebelisoa tse nang le litšobotsi tse kang ho hanyetsa khatello, ho hanyetsa ho roala, le ho hanyetsa kutu ho netefatsa tšebeliso ea nako e telele ea lishelefo tsa pontšo.
Khoebo ea IKEA e IKEA Aura - Downtown Toronto (Setšoantšo: Dustin Fuhs)
Moralo o Matla le o tsitsitseng oa Sebopeho:
Liraka tsa ponts'o tsa IKEA hangata li na le meralo e tiileng le e tsitsitseng ea ho mamella mefuta e fapaneng le boima ba lihlahisoa.Ba sebelisa mekhoa ea khokahanyo e matlafalitsoeng, meaho ea tšehetso, le metheo e tsitsitseng ho etsa bonnete ba hore lishelefo tsa ponts'o ha li sisinyehe kapa tsa thekesela nakong ea ts'ebeliso, ho boloka botsitso le polokeho.
Kalafo e Tšoarehang ea Moaho:
Ho eketsa botsitso ba lishelefo tsa ponts'o, IKEA hangata e sebelisa liphekolo tse khethehileng tsa holim'a metsi joalo ka khanyetso, ho hana metsi, kapa ho hanyetsa matheba.Ba sebelisa lirafshoa tse tšoarellang nako e telele kapa thepa ho hanela mengoapo, matheba a metsi, kapa litšila tse ka bang teng nakong ea tšebeliso ea letsatsi le letsatsi, ho boloka ponahalo ea lishelefo tsa ponts'o e hloekile ebile e khahla.
Likarolo tseo u ka li khethang le tse ka nkeloang sebaka:
Ka nyeoe e kaholimo, IKEA e bonts'a khatiso ea eona ho boleng le ho tšoarella ha lishelefo tsa ponts'o.Ba khetha thepa ea boleng bo holimo, ba sebelisa meralo e tiileng le e tsitsitseng, ba etsa liphekolo tse tšoarellang, 'me ba fana ka likarolo tse ka fetoloang.Filosofi ena ea moralo e netefatsa ho ts'epahala le ho tšoarella ha lishelefo tsa ponts'o, e fana ka tharollo ea nako e telele le e tšepahalang bakeng sa tlhahiso ea sehlahisoa ha e ntse e hokahana le setšoantšo sa boleng bo holimo le se sebetsang sa brand.
Literature References:
Material Bank (www.materialbank.com)
Architonic (www.architonic.com)
Lefatše la Moralo oa Mabenkele (www.retaildesignworld.com)
7. Bohlokoa ba li-logos tsa brand le matšoao lipontšong tsa litsebi
Lisebelisoa tsa ponts'o li ka sebetsa e le sethala se loketseng sa ho bonts'a li-logo le matšoao, ho thusa bareki ho tseba le ho hokahana le mofuta oa hau habonolo.Ho netefatsa hore li-logo tsa mofuta li bonahala ka ho hlaka litsing tsa ponts'o 'me li lumellana le moralo o akaretsang ho thusa ho ntlafatsa kananelo ea lebitso le ho theha setšoantšo sa lets'oao se sa lebaleheng likelellong tsa bareki.
Reference Case:
Case Link:
Sebaka sa Marang-rang sa Nike:https://www.nike.com/
Reference Case 1: Moralo oa lebenkele la maikutlo la Nike "Nike House of Innovation" New York
Sehokelo:https://news.nike.com/news/nike-soho-house-of-innovation
Senepe: Maxime Frechette
Nike, moetapele oa lefats'e oa lieta le liaparo tsa liatleletiki, e tumme ka letšoao la eona la Swoosh le lihlahisoa tse ncha.Ba bonts'a le ho sebelisa li-logo le matšoao ka bokhabane meralong ea bona ea mabenkele ho theha kananelo le boitsebahatso ba lebitso.
Li-logos tse hlahelletseng le tse hlahelletseng:
Mabenkele a Nike hangata a beha li-logo tsa mofuta monyako kapa libakeng tse hlahelletseng, e leng se lumellang bareki ho tseba le ho hokahana le lets'oao.Hangata ba khetha ho hlahisa letšoao la Swoosh ka mokhoa o moholo le o hlakileng, ba sebelisa mebala e fapaneng (e kang e ntšo kapa e tšoeu) ho etsa phapang e tsotehang le bokamorao.
Tšebeliso ea popo ea matšoao:
Nike ka boqhetseke e sebelisa matšoao a mofuta mabenkeleng ho theha tikoloho e ikhethang le e hohelang.Mohlala, ba ka sebelisa li-logo tsa Swoosh tse boholo bo fetelletseng ho khabisa mabota kapa ho kopanya matšoao le lintho tse ling joalo ka lishelefo tsa ponts'o, mabokose a bobebe kapa litšoantšo tse takiloeng.Tšebeliso ena ea boiqapelo ea matšoao e ntlafatsa ponahalo ea lets'oao mme e hapa tlhokomelo ea bareki.
Senepe: Maxime Frechette
Pontšo ea mapetjo le mela ea mabitso:
Hangata Nike e bonts'a mapetjo a mofuta le li-tagline mabenkeleng a bona ho hatisa haholoanyane setšoantšo sa lets'oao le boleng ba mantlha.Ba ka bonts'a mantsoe a khahlang mahlo maboteng kapa mabokoseng a ponts'o, joalo ka "Just Do It," a fetisa melaetsa ea khothatso, khothatso le mahlahahlaha.Mokhoa ona oa ponts'o o kopanya ka pono le logo ea lebitso ho matlafatsa melaetsa ea mofuta.
Pontšo ea matšoao e kopantsoeng ho likanale tse ngata:
Nike e boetse e kopanya pontšo ea matšoao ho liteishene tse ngata tsa meralo ea mabenkele ho matlafatsa ts'ebetso ea brand.Ba ikamahanya le matšoao ka lebenkeleng le matšoao le likarolo tse bonoang tsa liteishene tsa inthanete, lits'ebetso tsa mehala, le liforomo tsa litaba tsa sechaba.Mokhoa ona o kopantseng oa ponts'o o thusa ho theha khokahano ea marang-rang a marang-rang le ho ntlafatsa setšoantšo sa lets'oao likelellong tsa bareki.
Ka linyeoe tse kaholimo, Nike e bonts'a mokhoa oa ho bonts'a le ho sebelisa li-logos le matšoao molemong oa mabenkele.Ba atlehile ho bopa temoho le kananelo ea lebitso ka li-logo tse hlahelletseng, tšebeliso ea matshwao a boqapi, ponts'o ea mapetjo a mofuta le mela, le ponts'o e kopaneng ea matšoao ho likanale tse ngata.
Literature References:
Brandingmag (www.brandingmag.com)
Logo Design Love (www.logodesignlove.com)
Logo Lounge (www.logolounge.com)
8. Qetello
Ho khetha lisebelisoa tsa ponts'o tse tsamaellanang le setšoantšo sa mofuta oa hau ke mohato oa bohlokoa oa ho theha setšoantšo sa setsebi le ho hohela bamameli ba hau.Ka ho etsa lipatlisiso tsa bamameli ba hau, ho khetha lisebelisoa, mebala le meralo e tsamaellanang le setšoantšo sa mofuta oa hau, 'me u nahane ka ho sebetsa le ho tšoarella, u ka theha ponts'o ea profeshenale e lumellanang le setšoantšo sa mofuta oa hau.Sena se tla u thusa ho hohela tlhokomelo ea bareki, ho fetisa boleng ba brand, le ho ntlafatsa katleho ea thekiso.
Hopola, ho feto-fetoha ha lebitso le likhetho tsa bamameli ba hau ke tsona tsa bohlokoa ha u khetha lisebelisoa tsa ponts'o.Tsoela pele ho hlokomela mekhoa ea 'maraka le maikutlo a bareki,' me u etse liphetoho le lintlafatso kamoo ho hlokahalang ho netefatsa hore lisebelisoa tsa hau tsa ponts'o li lula li ikamahanya le setšoantšo sa mofuta oa hau 'me li hokahana haholo le bamameli ba hau.
Re feme ea ho qetela e fanang ka tharollo ea sebaka se le seng bakeng sa lisebelisoa tsa ponts'o tse nang le melemo ea theko. Re ikemiselitse ho fana ka mefuta e fapaneng ea lihlahisoa tse bolokang chelete e ngata bakeng sa indasteri ea mabenkele.Ebang u khoebong ea lieta, liaparo, kapa thepa ea lapeng, re na le liraka tse u loketseng tsa ponts'o, licounter le liforeimi bakeng sa hau.Lisebelisoa tsena tsa ponts'o li entsoe ka lisebelisoa tse tšoarellang ho netefatsa ts'ebeliso ea nako e telele le ponahalo e khahlisang.Ho feta moo, re fana ka lits'ebeletso tse ikhethileng bakeng sa ho hlophisa lisebelisoa tse ikhethang ho latela setšoantšo sa mofuta oa hau le litlhoko tsa lipontšo.Ka ho khetha lihlahisoa tsa rona, o tla khona ho hohela tlhokomelo ea bareki, ho fetisa boleng ba lebitso, le ho ntlafatsa tšebetso ea thekiso. bakeng sa litlhoko tsa hau!
Nako ea poso: May-11-2023